Menstruating Women are Like Vikings!

Advertising, Media, Menstruation, Pharmaceutical, Television

At least according to the newest ad for Kitadol, a menstrual pain reliever sold in Chile.

According to The Viking Network, Viking women retained property and inheritance rights after marriage, plus the right to divorce a husband who mistreated her or their children, insulted her family, or failed to be a good provider. These are considerably greater legal rights than most women had in that era (approximately 800-1050 CE).

I can think of worse metaphors for menstruating women.

(So can Kitadol.)

[Via Copyranter]

Menstruation Myths PSA

Menstruation, Newspapers, Television

Menstruation is DANGEROUS!!!The Jamaica Observer has published a list of menstrual myths, apparently as a public service to its readers. Among the fallacies:

  • Do not go to a funeral and look at the dead while having your period as this will cause your bones to rot.
  • If a menstruating woman cans fruits or vegetables, the fruits will spoil in the can.
  • Dentist visits should not be done during the menses, because fillings put in during this time will fall out.
  • During menstruation a woman should not go hunting as the animals will smell her blood, which will drive them away.

And if you happen to be from New Jersey and of Italian descent, stay away from the tomatoes.


Menstrual Moments on Television: Parks and Recreation

Celebrities, Humor, Menstruation, Television

I’m surely not the only fan of Amy Poehler and Parks and Recreation around here, am I? (Oh, Amy Poehler, have you been reading my mail? Leslie Knope is more like me than I care to admit.)

As I’ve written elsewhere, menstruation is seldom mentioned or represented on television outside of femcare advertising. The one notable exception has been when a girl’s menarche is played for laughs in the family sitcom. Now there’s another exception, in last week’s episode of Parks and Recreation.

In this episode, Leslie brought together all the surviving Directors of the Pawnee Indiana Department of Parks and Recreation, hoping for some inspiration for the catalog copy she needed to write. Instead she found a lot of bullying, misogyny, and other bad behavior.

In clip at right, the oldest of the former directors advises Leslie to stay away from leadership roles because the intellectual demands will interfere with her reproductive abilities. Leslie politely dismisses this by explaining that times have changed, and she aspires to greatness. But more importantly, she turns off the tape recorder, letting viewers know that this retrograde attitude is so unacceptable that she won’t be recording it for posterity. Having such views expressed by the oldest character also makes them easy to dismiss.

It’s Still Not Funny

Celebrities, Communication, FemCare, Television


In the grand tradition of Ms. magazine, we present the latest installment of SNL’s “Classic ESPN Women’s Sports Tournament” with NO COMMENT.


(OK, if you really want to know what we think, see our previous posts about this misogynist series. We’re just too tired to say it again.)

Charlie’s Tampon

Celebrities, Communication, Internet, Men, Menstruation, Newspapers, Television

Guest Post by David Linton, Marymount Manhattan College


Four years ago I published an article in Sex Roles (March 2006) about the twists and turns of the media coverage of a scandal that came to be known as “Camillagate.”  It concerned the publication of a surreptitiously recorded phone chat between Prince Charles, heir to the British throne, and his lover, Camilla Parker-Bowles, that occurred in 1993.  The reason the mild sex banter between two horny middle-aged royals got so much attention was that at one point they made joking references to tampons in an erotic context.  The exchange was widely misreported with a distorted claim that Charles expressed a desire to be transformed into a tampon.  It even became the basis for a skit on Saturday Night Live (only a small portion of it is available now online).

At the time I predicted that Charles would never get away from the tampon association.   What I could not predict was how nuanced the forms of mockery would be.  Who could possibly have guessed that the story would play out as a means of bolstering George W. Bush’s faltering reputation by contrasting his macho style with the more effete image of The Prince of Wales?

In October 2005 as Charles was about to visit the U.S., he told an interviewer in London that he hoped to speak with President Bush about improving relations with Muslims.  The thought of a Brit having the temerity to advise Bush so enraged some in the right wing that they attacked with menstrual guns blazing.  A blog called “The Citizen Journal: Conservative Political Forum, Articles & Resources” headlined a brief screed, “’Prince Tampon’ aka Prince Charles to lecture Bush on Muslims!!” (exclamations in original).  The next day (Halloween!), the blog of a woman named Debbie Schlussel, a self-described “conservative political commentator,” echoed the same theme and in a far more vicious tone.  Her piece was titled “Another Halloween Costume: Tampon Man Now Islam’s Envoy to U.S.”  She repeated the phrase “Tampon Man,” “Prince Tampon,” “Prince Charles of Tampon” or “Tampon Prince” eight times and also included a crude cartoon depicting a box of Tampax with legs and arms and several tampons sticking out of the top, one with a crown and Charles’ face with the caption, “Sweet Camilla, Your wish is granted.”Caricature of England's Prince Charles dressed as box of tampons

Whew!  What a lesson!  Would it be any wonder that men, particularly any men exposed to this kind of vitriol, would conclude that menstrual contact of any kind must be avoided at all cost?  The threat to one’s social standing is too great.  If the reputation of an heir apparent of a great nation can be so publicly bashed over an innocent and misreported sex joke, can any man escape menstrual mockery?

The public’s fascination with the story has manifested itself in curious ways as it has settled into the realm of popular myth.  In 2006 a British paper, the Daily Star, ran a survey to mark the 130th anniversary of Alexander Graham Bell’s invention of the telephone asking its readers to select “the biggest phone scandals of all time.”  To the paper’s surprise, Prince Charles and Camilla’s “saucy” chat edged out all others including soccer super star David Beckham’s text sex exchanges with Rebecca Loos (number two on the list) and Richard Nixon’s Watergate recordings (number four).  Further evidence of how well entrenched the tale has become is revealed by how efficiently and subtly it can be evoked.  An episode of the cartoon program The Family Guy once had the lead character say on the phone “I want to be your tampon,” and a ballet performance titled “Diana the Princess” choreographed by Peter Schaufuss in London in 2005 featured dancing tampons.  Is it possible that one day “Charlies’ tampon” will be as familiar an allusion as “Achilles’ heel?”  It would be shorthand for any man who even toyed with the thought of voluntarily exposing himself to anything menstrual.

Introducing the iPad

Communication, FemCare, Humor, Internet, Language, Television




Word on the street is that Apple is introducing their first tablet computer today. With their usual flourish, they’ve named it . . . wait for it . . . the iPad.

ETA: The ladies at Jezebel have published more than one compilation of period-related iPad jokes. A sample:

Are you there, God? It’s me, Marketing.

Don’t make fun. The iPad is the technology of the future. Period.

Can I get a scented iPad for when my data feels not-so-fresh?

Edited again to add: The Week has an interesting comparison of historical femcare slogans and Apple slogans – more similar than one might expect.

[Video via Lunapads]

Don’t Let The Cat(amenial) Out

Communication, Language, Media, Television

Word Search puzzle featuring menstrual cycle termsGuest Post by David Linton, Manhattan Marymount College

A short item in the February 2010 issue of Harper’s Magazine captures, yet again, how nervous some folks are about any mention of matters menstrual.  The piece referred to the publication of a list of words and terms that were blacklisted from use in crossword puzzles and other word games by a British computer program called Crossword Compiler.

Among the partial list of problematic terms, along with others such as bollocksing, bonk, clitoridectomy, fanny, nooky, ruttish, sapphic, sexy and shtup, was the word “catamenial.”  This rather arcane term is one of the more obscure references to the period, more likely to appear in medical or, surprisingly, broadcasting documents.

For the first 25 years of commercial TV’s existence in the US, the National Association of Broadcasters specifically banned the advertising of feminine sanitary products.  It was not until 1972 that the ban was lifted and a year later, 1973, the first mention of the menstrual cycle appeared in a ground breaking episode of All in the Family.

Once the ban was lifted, strict rules were put in place.  Network “standards and practices” guidelines detailed how and when menstrual products could be advertised using the most non-colloquial language they could find.  For example, NBC’s “Personal Products Advertising Guidelines” included a sub-category labeled “Catamenial Devices and Panty Shields,” and ABC used a similar phrase, “Catamenial Devices, Panty Shields, Douche Products”

Use of this Greek derivative (meaning to occur periodically) captures the sense of mystery and semantic evasion characteristic of the way menstruation is commonly discussed.  It is noteworthy that the guidelines issued by ABC, CBS and NBC all avoided any use of the more common terms, menstruation and period.  Furthermore, the most common generic terms used to apply to the products themselves are also avoided.  Nowhere in the network guidelines is there a reference to pads, napkins or tampons.

Not only is the language of the network advertising guidelines sanitized (so to speak), but the rules for ad content insured that the ads themselves would be similarly discrete.  In this regard, the most important rule was that men have no significant presence in the ads.  The NBC guidelines stated that, “Use of mixed social situations is limited to incidental appearances.”  CBS insisted that “Sexual themes are unacceptable.”  ABC agreed that, “The use of either children or mixed social situations in advertising is acceptable when incidental and unrelated to the product.”

The rise of cable TV has altered the menstrual landscape considerably, yet evasions continue to prevail.  As I type this observation, my spell check repeatedly underlines the word “catamenial” in red, and when I ask what the preferred spelling is I learn that it is “cat menial,” whatever that could possibly mean.  So here’s an invitation to re:Cycling readers.  If the folks at Crossword Compiler decide to rescind their ban, what crossword clue would you suggest as an appropriate one for the word catamenial?